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Generational Greatness: Empowering the Next Wave in Nashville

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Generational Greatness: Empowering the Next Wave in Nashville

May 7, 2026

From first strides to finish-line moments, Hibbett teamed up with ZFT Run Club and Nike Running in Houston to celebrate the launch of the Nike Pegasus 42. With hundreds of runners showing up ready to test, connect, and compete, the event captured the energy of a growing community built on consistency, performance, and purpose.

Hibbett partnered with Jordan Brand to bring “Generational Greatness” to life in Nashville—creating a purpose-driven experience centered on inspiring the next wave of female creatives. Ahead of a BMI showcase, the event offered an intimate space for connection, confidence-building, and self-expression through a private styling day for emerging artists from Notes for Notes.

Notes for Notes, a nonprofit dedicated to providing youth with access to free music studios, mentorship, and creative opportunities, played a key role in shaping the day. Their mission aligned naturally with the vision behind Generational Greatness—investing in young talent while recognizing the guidance that helps shape their journeys.

The experience was hosted by mother-daughter duo O.N.E The Duo, whose presence brought authenticity and encouragement to every moment. Their perspective reinforced the impact of mentorship and the importance of generational influence.

Throughout the day, participants stepped into a full transformation experience, including hair and makeup, personalized styling, and a professional photoshoot. More than preparation for the stage, it was about building confidence and creating space for each artist to fully express who they are. Moments of mentorship, storytelling, and connection were woven throughout, making the experience feel both intentional and uplifting.

As part of the initiative, Hibbett and Jordan Brand also supported the future of these artists through a donation to Notes for Notes—furthering a shared commitment to access, creativity, and opportunity.

Two women pose joyfully in front of a red "Generational Greatness" stage backdrop. They are wearing oversized Jordan brand jerseys.
Two women pose against a draped, champagne-colored velvet backdrop. One sits in a black leather chair wearing a pink zip-up top and white pants, while the other stands behind her with a hand on her shoulder, wearing a white Nike top and black leather trousers. A red electric guitar and a bouquet of red roses sit to the side.
A close-up shot of a person holding a bright red electric guitar covered in black signatures. The guitar features a Jumpman logo and "HIBBETT" branding. The person is wearing a dark satin jersey, white Jordan socks, and pink and white sneakers.
A close-up shot of a person holding a glittery microphone to their mouth. They are wearing a white and grey Jordan Brand jersey with the number 23 and a silver Jumpman pendant necklace. The scene is illuminated by moody purple and blue stage lighting.
A group of ten women pose together in a stylish, high-angle group shot against a draped champagne velvet backdrop. They are dressed in a mix of Jordan Brand apparel, including oversized jerseys with the number 23, camouflage patterns, and streetwear-inspired skirts and trousers. The group is arranged in two rows, with some standing and others sitting on the draped fabric, making peace signs and hand hearts in a brightly lit studio setting.
Two women pose joyfully in front of a red "Generational Greatness" stage backdrop. They are wearing oversized Jordan brand jerseys.
Two women pose against a draped, champagne-colored velvet backdrop. One sits in a black leather chair wearing a pink zip-up top and white pants, while the other stands behind her with a hand on her shoulder, wearing a white Nike top and black leather trousers. A red electric guitar and a bouquet of red roses sit to the side.
A close-up shot of a person holding a bright red electric guitar covered in black signatures. The guitar features a Jumpman logo and "HIBBETT" branding. The person is wearing a dark satin jersey, white Jordan socks, and pink and white sneakers.
A close-up shot of a person holding a glittery microphone to their mouth. They are wearing a white and grey Jordan Brand jersey with the number 23 and a silver Jumpman pendant necklace. The scene is illuminated by moody purple and blue stage lighting.
A group of ten women pose together in a stylish, high-angle group shot against a draped champagne velvet backdrop. They are dressed in a mix of Jordan Brand apparel, including oversized jerseys with the number 23, camouflage patterns, and streetwear-inspired skirts and trousers. The group is arranged in two rows, with some standing and others sitting on the draped fabric, making peace signs and hand hearts in a brightly lit studio setting.

Generational Greatness came to life as more than a theme. It reflected what’s possible when creativity, mentorship, and community come together—creating an experience designed to leave a lasting impact well beyond the moment.

Hibbett partnered with Jordan Brand to bring “Generational Greatness” to life in Nashville—creating a purpose-driven experience centered on inspiring the next wave of female creatives. Ahead of a BMI showcase, the event offered an intimate space for connection, confidence-building, and self-expression through a private styling day for emerging artists from Notes for Notes.

Notes for Notes, a nonprofit dedicated to providing youth with access to free music studios, mentorship, and creative opportunities, played a key role in shaping the day. Their mission aligned naturally with the vision behind Generational Greatness—investing in young talent while recognizing the guidance that helps shape their journeys.

The experience was hosted by mother-daughter duo O.N.E The Duo, whose presence brought authenticity and encouragement to every moment. Their perspective reinforced the impact of mentorship and the importance of generational influence.

Throughout the day, participants stepped into a full transformation experience, including hair and makeup, personalized styling, and a professional photoshoot. More than preparation for the stage, it was about building confidence and creating space for each artist to fully express who they are. Moments of mentorship, storytelling, and connection were woven throughout, making the experience feel both intentional and uplifting.

As part of the initiative, Hibbett and Jordan Brand also supported the future of these artists through a donation to Notes for Notes—furthering a shared commitment to access, creativity, and opportunity.

Generational Greatness came to life as more than a theme. It reflected what’s possible when creativity, mentorship, and community come together—creating an experience designed to leave a lasting impact well beyond the moment.

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