Jul 31, 2023
Hibbett and Jordan Brand recently partnered to provide a one-of-a-kind experience for the kids of Jordan athlete Jayson Tatum's hometown, St. Louis, MO, in anticipation for the back-to-school season.
But the surprises didn’t stop there; Hibbett also presented Jayson Tatum Foundation and Wohl Center leadership each with checks for $25,000 to assist in program funding and support for the organizations.
Other memorable event highlights included Tatum Truck and newsstand, refreshments like the Pink Lemonade that inspired the must-cop Jayson Tatum 1 "Pink Lemonade" colorway, basketball video and arcade games, music, gift card giveaways and more.
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Explore how sneaker unboxing became Gen Z’s new status symbol—where style, exclusivity, and the thrill of the drop meet digital culture.
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Hibbett and Nike named two additional high schools to their joint First String philanthropic initiative this month, continuing their commitment to supporting youth athletes during the season of giving.
Read MoreNov 14, 2025
As we honor Native American Heritage Month, we’re still riding the high from an unforgettable weekend in Albuquerque, New Mexico.
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Explore the best sneaker collaborations of all time and what they reveal about creativity, culture and the power of brand partnerships.
Read MoreOct 24, 2025
Ballin' in Boutwell brought college basketball and community spirit to downtown Birmingham, reimagining the historic Boutwell Auditorium for a multi-day celebration.
Read MoreOct 23, 2025
Explore the Pro Standard Día de los Muertos Collection at Hibbett. Discover culturally-rich streetwear tees, hoodies & shorts that blend iconic artistry with fresh style. Shop the drop and build your head-to-head look today.
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