Sneaker Releases

Air Jordan XXXVIII Low "Coconut Milk" Launching 01/23 Colorway: COCONUT MILK/BLACK ATMOSPHERE/HYPER PINK Style: Men's Basketball Shoe

Release Date: January 23, 2024

Jan 9, 2024

Jordan Brand knows a thing or two about making iconic kicks. Need proof? The brand is now on its 38th iteration in Jordan's signature line, and it looks just as spiffy as every former release.

The Air Jordan 38 Low "Coconut Milk" is like a dream of spring in the middle of winter. The pastel shades of Coconut Milk, Atmosphere, and Hyper Pink add a touch of effortless cool to your winter wardrobe, while Black accents keep things grounded. Get ready to rumble when these shoes drop in men's sizes on January 23.

Creamy Coconut Milk bathes the leather upper eyestays, tongue and toe, embracing the curves of the shoe like a warm wave. It's not stark white, not beige, but a nuanced shade that speaks of tropical beaches and lazy afternoons.

The rest of the upper is a mix of textures, including woven textiles and intricate embroidery, creating a tactile symphony. At the forefoot, you'll see a woven pattern with criss-crossing threads. At the midfoot, this switches to a diagonal stripe pattern embroidered into Coconut Milk leather. And at the ankle, it switches to a V-pattern embroidered into the leather. The heel is also a mix of light pink embroidery in diamond shapes.

Black accents on the collar and Jumpman tongue branding add depth, while pops of Atmosphere Pink and Hyper Pink on the laces and sockliner bring a playful touch. And underneath it all, a semi-translucent gum rubber outsole hints at the shoe's athletic heritage.

Don't be fooled by the summery vibes—this basketball shoe is surprisingly versatile. Team it with distressed denim and a white tee for a laid-back street style. Or, if you're a true baller, slip them under your favorite basketball shorts and tank the next time you hit the hardwood.

Mark your calendars and get ready to snag these tropical treats. Own a piece of sneaker sunshine when you grab the Jordan 38 Low "Coconut Milk" on January 23 in men's sizes, online or at your local Hibbett | City Gear.

Not quick enough to snag your size? Be ready next time by following our sneaker launch calendar.

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