Sneaker Releases

Women's Nike Air Max 1 "Smokey Mauve" Launching 01/25 Colorway: SMOKEY MAUVE/SUMMIT WHITE/LIGHT IRON ORE Style: Women's Shoes

Release Date: January 25, 2024

Jan 10, 2024

The Nike Air Max 1 is the brainchild of the legendary designer Tinker Hatfield. His 1987 design was the first shoe to use an Air-cushioned sole, eventually conquering the athletic world to become a cultural icon.

The Nike Air Max 1 "Smokey Mauve" carries that torch, reinterpreting the classic lines with a touch of contemporary flair. The mix of the aforementioned Smokey Mauve with Summit White and Light Iron Ore conjures up visions of the original Sport Red colorway, just more muted and feminine. That's good, because it's dropping exclusively in women's sizes on January 25.

The "Smokey Mauve" Air Max 1's upper features a soft blend of Summit White mesh and buttery suede overlays in varying shades of mauve, accented by pops of Light Iron Ore on the Swoosh and Nike Air branding. You'll see this branding on the tongue, insole and heel (where it's embroidered). Overall, the vibe feels very much like the sky transitioning from day to dusk.

Perhaps the boldest part of the shoe is the mauve mudguard that encircles the chunky white midsole in a battle of light versus dark. Also noticeable is the visible Air unit in the heel—a revolutionary tech feature that we take for granted today.  

Underfoot is a traditional rubber outsole with a waffle-traction pattern. The entire forefoot and heel of the shoe simmer in Smokey Mauve, while the midfoot has a white insert for visual interest.

Originally, these shoes were meant to be worn on runs, but today, these casual kicks elevate jeans and tees as well as dress up skirts, jumpsuits, or even leather jackets. They play well with a variety of styles, so you can experiment and have fun.

Whether you're a seasoned sneakerhead or just starting your collection, the Nike Air Max 1 "Smokey Mauve" is a worthy addition. It's a sneaker that transcends trends, offering a timeless elegance that will never go out of style. Grab your pair in women's sizes starting January 25, online or at your local Hibbett | City Gear.

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