Sneaker Releases

Sneakers Release – New Balance 327 “Black/Grey/White” and “Cream/White” Men’s Shoes

Sep 29, 2020

Are you a lover of all things vintage? Whether it’s your parents’ old vinyl you dusted off the shelf or those kitschy treasures from another era you found at a yard sale, what’s old is new again in your hands.

New Balance shares in your nostalgia and to prove it, the brand has taken the look of a 1970s-era running shoe to create the New Balance 327, a vintage-style sneaker designed for casual runners and leisure lovers. Score a pair of these stylish men’s sneakers in a cream, white and gum colorway or in black, grey and white on October 3.

New Balance 327 "Black/Grey/White"

While New Balance sneakers often get brushed aside as the ultimate “dad shoe,” your dad may be onto something. He may have even rocked New Balance shoes in the ’70s — long before you were born. But these shoes aren’t your typical dad shoe, at least aesthetically speaking. Sure, they have all the comfort of a sneaker that pairs well with dad shorts, a button-down and cheesy jokes. But New Balance 327s are fresh, streamlined and, dare we say, super stylish. Kendall Jenner (definitely not someone’s dad) is just one of the celebs rocking this throwback-style 327s.

New Balance 327 "Black/Grey/White"

The first thing you probably notice when peeping a pair of these sneaks? The oversized “N” on the lateral sides. Like a pennant proclaiming your favorite team, New Balance decided to shout its branding from the metaphorical rooftops in a retro-style font.

This leisure sneaker was originally launched back in April via a collaboration with the French-Morrocan brand Casablanca. This shoe’s nylon upper includes stitched-on pigskin overlays outlining the sides and crawling up the heel and throat. A white midsole provides modern-day comfort to casual runners and leisure seekers alike. The shoe’s gum outsole gets studded with rubber circles, throwing it back to those ’70s runners.

New Balance 327 "Black/Grey/White"

To build this “what’s old is new again” sneaker, New Balance looked toward its heritage styles, like the 355 and 320, and then they pivoted to create a shoe that seamlessly blends the modern with the vintage.

Whether you’re looking to throw it back or propel yourself forward, step out in style with the easy-wearing look of the men’s New Balance 327. Get a pair at Hibbett | City Gear. Beginning October 3, the black, grey and white and cream, white and gum colors will be available in men’s sizes.

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