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Sneakers Release – Under Armour Curry 10 “Curryfornia” Men’s Basketball Shoe Launching 1/20

Sneakers Release – Under Armour Curry 10 “Curryfornia” Men’s Basketball Shoe Launching 1/20

Jan 16, 2023

The Under Armour Curry 10 “Curryfornia” men’s basketball shoe drops January 20 at Hibbett | City Gear.

Under Armour Curry 10 "Dub Nation" Men's Basketball Shoe Launching 1/20 side by side

Golden State Warriors point guard Steph Curry has always been a fan favorite — and now, it looks like the four-time NBA champion is returning the love.

Under Armour Curry 10 "Dub Nation" Men's Basketball Shoe Launching 1/20 top view

The new Under Armour Curry 10 “Curryfornia” appears to be a tribute to the team’s dedicated fanbase. Since the ’90s, fans shortened the “Warriors” name to “Dubs,” and therefore, gave themselves the moniker Dub Nation. A color palette of blue, white, gold and red reinforces this idea, as these are the team’s uniform colors. Show your support for your team in the second half of their season when these drop on January 20 in men’s sizes. 

Under Armour Curry 10 "Dub Nation" Men's Basketball Shoe Launching 1/20 left side

The upper is crafted with UA Warp 2.0 technology, meaning there are tapes of varying widths that run across the shoe. The result is a mesh-like appearance with a solid blue background and yellow and red diagonal lines running in geometric patterns. It’s said these lines are placed in the places that receive the biggest stress loads from Curry’s intense cuts on the court, so they’ll likely help if you’re also trying to outmaneuver your opponents.

Under Armour Curry 10 "Dub Nation" Men's Basketball Shoe Launching 1/20 sole

Blue eyestays lock in blue laces over top of a blue tongue with small white diamond graphics. There’s a yellow lace lock to keep your feet strapped in even during intense moments. The top of the tongue features a white tab paired with Curry’s logo in black.

There’s also a blue TPE-blend sockliner on this shoe, along with a half-bootie upper lining for even more comfort. The blue insole is pretty basic and just reads “Curry” in a pale yellow.

At the heel, you’ll notice a white tab that also reads “Curry,” offset with a red line at the bottom and a yellow one on top. A supportive white midsole speckled with red and blue dots comes up higher on the lateral heel to showcase another Curry symbol in blue. Beneath this is the white UA Flow outsole that features a geometric pattern that’s sure to give you grip on the hardwood.

As far as basketball shoes go, these are a legit option. Throw them on with navy shorts and a Curry jersey to look like part of the team. For more chill days, gray sweats and a hoodie will do the trick.

Walk in the shoes of the Baby-Faced Assassin when you grab the Under Armour Curry 10 “Curryfornia.” They’re set to release in men’s sizes on January 20, online and at your local Hibbett | City Gear. And if you miss out? Follow our sneaker launch calendar to stay up to date with the hottest kicks before they hit stores.

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