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Read MoreLuka Dončić: An Unexpected New Star of the Jordan Brand
Jul 26, 2022
There have only been an anointed few NBA players officially attached to the Air Jordans brand — six, in fact. Following on the heels of Jayson Tatum’s partnership with Jordan comes Luka Dončić. Here’s what you need to know about the Dallas Mavericks superstar and his unprecedented rise to the top.
Humble Beginnings of the Luka Dončić Jordan
Dončić is the real deal. Clocking in at 6 feet, 7 inches, the Slovenian-born Dallas Mavericks’ point guard/small forward first began his career as the youngest player in the history of Real Madrid basketball. Throughout his tenure with the team, he helped lead them to quite a few league titles and garnered a slew of accolades for himself, including EuroLeague Rising Star.
In 2018, Dončić made his way across the pond when drafted by the Atlanta Hawks before subsequently getting traded to the Mavs in exchange for Trae Young. That same year, the NBA named Dončić Rookie of the Year. Luka most famously replaced his predecessor Dirk Nowitzki, a German-born player for the Mavs who retired in 2019 after 21 seasons. And in 2022, Dončić made his third appearance in the All-Star game.
Anticipating the Jordan Luka 1
The Jumpman brand took notice of Luka’s abilities and signed the player to their roster in 2019. Since then, Luka has shown up on court in Air Jordan 36 PEs, but his official Luka signature shoe has yet to launch, despite constantly teased release dates. Regardless of when the Luka Dončić shoes drop, the Jordan Luka 1 will feature unmatched technology for players of all stripes.
Three of the standout features in the Luka signature shoe include:
- Formula 23: Nike’s proprietary injected foam
- IsoPlate: Designed to enhance a player’s stability.
- Flywire: Cables that aid in foot lockdown throughout game play
When can we expect the Jordan Luka 1? Time will tell. In the meantime, keep an eye on Luka Dončić, and be sure to stock up on Luka-exclusive merch, like a Statement Edition player’s jersey, at Hibbett | City Gear.
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