Sneaker Releases

Sneakers Release – adidas UltraBoost DNA “Chinese New Year” Core Black/Gold Metallic Running Shoe

Sneakers Release – adidas UltraBoost DNA “Chinese New Year” Core Black/Gold Metallic Running Shoe

Jan 21, 2020

The lotus flower holds great significance in Chinese culture. Symbolizing magnificent beauty and purity of the body and mind, the delicate flower blossoms out of the mud, creating a wonder of perfection. 

Show your commitment to running in the lunar new year with the men’s adidas Ultraboost DNA sneaker in the “Chinese New Year” colorway. 

Dropping January 24 (the day before Chinese New Year), the adidas men’s Ultraboost DNA shoes — in a Core Black and gold metallic palette — pay tribute to the long-held Chinese tradition, with a graphic overlay that includes a motif of Chinese symbols and florals. 

To create the Chinese New Year aesthetic, design elements include neoprene-printed graphics suggestive of traditional Chinese paintings. A delicate lotus sits on the sneaker’s heel. Shiny black adidas three stripes branding plays off the reflective Primeknit material for a streamlined package. 

Created by Ben Herath, the Ultraboost is a true runner’s shoe. A Primeknit upper expands with each step and provides a sock-like fit. The DNA iteration of the Ultraboost sneaker includes reflective knit woven through the upper material so runners can remain visible in both daylight and at night. A molded heel counter protects the back of the runner’s foot, while a TPU-coated toe increases the shoe’s overall durability. 

The Ultraboost DNA men’s shoe gets its energy return and super-responsive cushioning by way of a black Boost midsole made up of springy TPU “pebbles.”  This layer of protection keeps the foot comfortable mile after mile. 

The Continental Rubber stretchweb outsole fans out in a grid pattern on the underside of the midsole. Similar to the durability and grip of car tires, the outsoles provide just the right amount of traction and grip so that the Ultaboost DNA “Chinese New Year” sneaker is effective on any running surface no matter the weather condition. Visible on the outsole, the shoe’s torsion system boosts midfoot stability.

This January, perfect your running (and sneaker) game by picking up a pair of these adaptive, energy-returning adidas Ultraboost DNA men’s running shoes in the “Chinese New Year” palette at Hibbett | City Gear. 


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