See how Hibbett, Nike and Ja Morant celebrated Sumter with exclusive sneaker access, a $50,000 First String commitment and a lasting investment in local youth.
More than 100 fans joined Hibbett and adidas in Romeoville, Illinois, to celebrate the launch of the adidas Crazy Energy "Sophie Cunningham" PE. From an exclusive meet-and-greet and custom activations to a sold-out release, the event brought fans closer to one of women's basketball's most recognizable athletes while showcasing the personal story behind her player-exclusive sneaker.