In 1898, four business leaders in the delightfully-named Kutztown, Pennsylvania founded the Saucony Shoe Company, named for the picturesque Saucony Creek that flowed nearby. The creek's name was said to come from a Lenape Native American word that means “where two rivers converge” — but it would be over half a century before that prophecy came true.
The second river showed up over half a century later, in the form of another shoe company called A.R. Hyde and Sons. Hyde had previously purchased the successful Spot-Bilt athletic shoe brand and held several U.S. government contracts for military boots used in World War II (and even by the first Apollo astronauts). When the company went looking to expand its operations, the Saucony Shoe Company was a perfect fit for an acquisition, and by 1968, the deal was done.
The company’s new logo was a stylish design with three dots and a sinuous stripe, inspired by the trio of smooth stones found along the winding banks of Saucony Creek. In fact, Saucony calls these their “three boulders,” which represent the core guiding principles of the brand: good performance, good health, and good community.
