Lifestyle

Empower HER: Hibbett x adidas Celebrate Confidence & Style with Girls Inc.

Dec 17, 2024

On December 13, 2024, the Hibbett store in Fultondale, AL, transformed into a runway of empowerment and self-expression. Hibbett and adidas partnered to present "EmpowerHER: A Fashion Show & Confidence Building Event," a special occasion dedicated to celebrating the individuality and potential of 16 incredible girls from the Girls Inc. of Central Alabama chapter.

This wasn't just a fashion show; it was a transformative experience designed to boost self-esteem, encourage creativity, and foster connections with community leaders. The day was filled with excitement, from the moment the girls arrived to find brand new adidas outfits waiting for them, to the electrifying energy of the runway.

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To kick off the event, Hibbett and adidas gifted each of the 16 participants with a generous gift of $400 worth of adidas products - including multiple pairs of shoes, stylish pants, trendy shirts, cozy jackets, and cool accessories - individually selected by each girl for their runway debuts.

As if that wasn't enough, they also received an adidas backpack packed with goodies like journals, markers, stickers, and PopIts, perfect for expressing their creativity and individuality.

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After receiving their gifts from adidas and Hibbett, each girl had the opportunity to shine on the blue carpet, walking the runway with confidence and showcasing their unique style. Flanked on each side by family and friends, each "model" strutted their stuff in their new adidas outfits.

DJ Steve Sillz added a personal touch, introducing each fashionista, sharing fun facts about them, and highlighting their unique personalities, making the experience even more special.

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The commitment to empowering these young women went even further than the runway. Hibbett and adidas proudly presented Girls Inc. of Central Alabama with a $7,500 donation, reinforcing their dedication to supporting the organization's vital mission.

"EmpowerHER" was more than just an event; it was a powerful testament to the positive impact that can be achieved when businesses and communities come together to invest in the next generation. Hibbett and adidas created an unforgettable experience for these 16 girls, giving them the tools and the confidence to pursue their dreams and embrace their unique selves.

This event truly embodied the spirit of empowerment, proving that fashion can be a powerful force for positive change.