Sneaker Releases

Nike Air Max 90 Futura & Air Max 97 "Cow Print" Launching 07/01 Colorway: WHITE/BLACK Style: Women's Shoe

Release Date: July 01, 2023

Jun 15, 2023

The women's Nike Air Max 90 Futura and the men's Nike Air Max 97 "Cow Print" colorways dropped on July 1, and if you missed your chance on release day, we have pairs available!

If it's been a while since a sneaker has felt MOO-ving to you, you're in luck. Two new colorways are about to drop that'll have you udder-ly in love.

Both the Nike Air Max 90 Futura and Nike Air Max 97 are seeing "Cow Print" makeovers. These black and off-white styles take that farm fresh lifestyle and deliver it to the streets. Grab your Air Max 90 Futura in women's sizes and your Air Max 97 in men's sizes starting July 1.

Since its release last fall, the Nike Air Max 90 Futura hasn't seen a colorway as cool as this one. What appears to be Sail suede covers the mudguard. The vamp features a hairy black-and-white cow pattern that wraps around the side panel and ankle. The side panel Swoosh is also outfitted in black and white splotches.

The collar, eyestays, laces and tongue are all a neutral off-white color, and there's silvery Air Max branding on the tongue tab. At the heel, you'll see an off-white leather overlay with more Nike Air branding and a matching tab.

The shoe sits on an off-white midsole base with a see-through Air panel at the heel. Under this is a black and white outsole that mimics the look of cowhide.

The Christian Tresser-designed Air Max 97 has many of the same design touches. The wavy upper comes in a cow-printed nubuck that wraps around the bottom half of the shoe. You'll notice a small off-white Swoosh on the side panel.

The waves transition to solid off-white right below the eyestays and collar. These all match the laces and tongue, which includes a Nike Swoosh logo. The heel includes a splotchy cow-patterned tab with Air Max written in silver.

The oversized off-white midsole includes a transparent Air panel across the length of the sole. Then, the outsole again repeats the splotchy black and white cow motif.

Both of these casual '90s throwbacks would look great with your most cowboy-influenced gear. We're thinking straight denim and a brown leather jacket.  

Get your dance MOO-ves on when you lace up the Nike Air Max 90 Futura or Nike Air Max 97 in "Cow Print." They're heading out to pasture in women's and men's sizes, respectively, on July 1, online and at your local Hibbett | City Gear.

The stakes are high with these sneakers, so if you missed your chance to grab your pair by the horns, we recommend checking out our sneaker launch calendar so you never miss another release.

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