Sneakers Release – Jordan 35 “Bred” Black/Fire Red/Reflective Silver Men’s and Kids’ Basketball Shoe

It’s finally here — the Air Jordan 35. An already much-coveted shoe in the Jordan portfolio, this powerhouse sneaker features all the colors of a traditional “Bred” release — black, Fire Red and Metallic Silver. And beginning January 8, Jordan fans can get a pair in grade school boys’ and men’s sizes.

Jordan architect Tate Kuerbis created the AJ 35 for exceptional performance on and off the court. The shoe includes a series of woven mesh textures that line the shoe’s sides, toe and ankle. Flightwire technology along the upper’s sides is a lightweight Flywire rendition that helps with whole-foot stability. A Kurim cage frames out the bottom of that arching Flightwire pattern for additional support.

The basketball shoe’s black mesh gleams with flecks of red, while a black suede overlay frames the toe box and arcs along the lacing system. A holographic embellishment interrupts the black suede arc, giving the shoe a touch of subtle shine.

Black and red laces weave up the shoe’s grid-patterned throat, meeting the oversized platinum tongue with its embroidered red Jumpman insignia and stitched on-tongue tag. The No. 23, created from red horizontal lines, rests at the bottom of the lacing system. The tongue rises high, while the ankle sits significantly lower, offering players enhanced flexibility as they move on the court.

The upper’s tongue design and molding around the ankle look very similar to Tinker Hatfield’s Air Jordan 5 design elements. The Air Jordan 35’s white midsole with black speckling offers the same energy-returning, cushioned comfort players and Jordan fans have come to expect since the Jordan 5’s release three decades ago.

Perhaps the most prominent feature of the AJ 35 is its Eclipse Plate 2.0, which glitters in red and black. Building off the AJ 34’s Eclipse Plate, the Air Jordan 35’s 2.0 splits the midsole higher. On either side of the plate, Zoom Air technology is built right into the forefoot and heel. Both the Zoom and Eclipse Plate technology work synchronously to provide even more responsiveness underfoot.

Visible from the red outsole, the exposed Zoom Air unit in the heel is enhanced with a herringbone traction pattern and easily expands and contracts, providing players with the ability to make quick cuts and effortless jumps.

Beginning January 8, visit your nearest Hibbett | City Gear or shop online for the “Bred” black, Fire Red and Reflective Silver Air Jordan 35 sneakers in grade school boys’ and men’s sizes.

How to Bag the “Bred” Black/Fire Red/Reflective Silver Jordan 35

The Air Jordan 35 launches in the highly anticipated “Bred” Black/Fire Red/Reflective Silver colorway online and in-stores at Hibbett | City Gear on January 8 in men’s and grade school kids’ sizes. As one of the most highly anticipated sneaker releases of the new year, pairs won’t be up for grabs for long. Want to know how to give yourself your best chance at bagging some for yourself?

First things, first: If you don’t already have the latest version of the Hibbett mobile app downloaded, do it now. You don’t want to wake up on launch day and miss out on the action because your app isn’t up to date.

Once you have your app updated, open it up, and register for our Black/Fire Red/Reflective Silver Jordan 35 Launch Raffle. Important note: Raffles can only be entered through our mobile app (hence tip #1)!

By entering the Raffle, you are registered for a chance at first dibs on your launch shoe once it drops. If you are not already a Hibbett Rewards member, you’ll have to create an account prior to Raffle entry.

Also, be sure to sign up for Launch Alerts and add the “Black/Fire Red/Reflective Silver” Jordan 35 launch to your calendar!

For more launch tips and tricks, read our expert advice post on how to bag the latest Hibbett | City Gear launch products.