Feb 14, 2025
Hibbett and Nike brought the heat to the NFL National Championships LIX in New Orleans! Check out how Hibbett Village ignited the Nike Football arena with pro athlete meetups, sneaker customization, live music, giveaways, and donations to the community.
The 59th NFL National Championships in New Orleans were a touchdown for sports, style, and community vibes, thanks to Hibbett and Nike. On February 7 and 8, 2025, the Nike Football Arena at Joe Brown Park and Hibbett Village became the ultimate destination for fans to celebrate football, fashion, and fun.
Day 1 of the event welcomed dozens of local girls' flag football teams for mini games, skills challenges and mentorship moments, followed by Nike's "The Next Ones," a select group of rising stars in men's high school football on day Day 2.
Youth players also took to the gridiron over the weekend of sports and entertainment as part of a Nike N7 kids football bootcamp.
Off the field, Hibbett Village was the place to be, serving up non-stop energy with live music, games, and giveaways. Local DJs Kelly Green, DJ Hollaback, DJ Jess, and DJ Shan Li kept the crowd moving, while the Big Six Brass Band brought that authentic New Orleans sound.
And let’s talk about the food—iconic NOLA flavors from food trucks like Grilling Shilling BBQ and Catering, Conchon King BBQ, and NeauxLA RolLA Food Bus had everyone coming back for more. Plus, sneakerheads got to customize their kicks, creating one-of-a-kind keepsakes to remember the weekend.
Leading up to the big weekend, 400 Hibbett customer were given access to VIP credentials at one of our New Orleans-area stores. VIPs scored big with free shuttle service, free tasting plates from the food trucks, and exclusive access to the event.
The Nike Football Arena and Hibbett Village were packed with interactive games, larger-than-life experiences, and endless excitement. Fans enjoyed a dance-off with Tyla, a concert by BigXThaPlug, and mini photoshoots in our custom photobooth for a chance to win a $500 gift card.
One of the biggest highlights? Nearly 200 pairs of Nike Field General sneakers were customized for free by The Airbrush Brothers, and attendees walked away with 500 canvas bags, 100 customizable trucker hats, and thousands of giveaway items like Bluetooth speakers, key finders, and gift cards.
But the celebrity appearances didn't stop there. Throughout the weekend of festivities, several notable athletes visited Hibbett Village to offer mentorship and a few other surprises to spectators.
A few familiar faces included Kayvon Thibodeaux of the New York Giants and Riq Woolen & Jaxon Smith-Njigba of the Seattle Seahawks. Coach Prime, Deion Sanders himself, and his son, quarterback, Shedeur Sanders also made special appearances at the Nike Football Arena!
Tennessee Titans player Tyjae Spears not only made an unexpected stop at Hibbett Village, but also helped present a surprise donation of $25,000 to the JFK High School Men's football team on behalf of Hibbett and Nike.
To further impact the community and the growing sport of women's flag football, Hibbett and Nike awarded $25,000 to the East Jefferson High School women's flag football team, too.
Hibbett and Nike came together to create more than just a football event—it was a celebration of community, culture, and the love of sports. From the music and food to the athlete meetups and sneaker customization, every moment was designed to bring people together and create memories that last.
Even Nike’s CEO stopped by Hibbett Village for a photo op, capping off an unforgettable weekend.
Thank you to everyone who joined us for this incredible experience. Stay tuned for more epic events from Hibbett and Nike—because this is just the beginning.
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Celebrate the NFL National Championships LIX with Hibbett and Nike! Recap the live music, pro athlete meetups, sneaker customization, and New Orleans flavors that made this event unforgettable.
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