Cleared for Takeoff - Flight Fueled by Community

Women's Flag Football Surprise Shopping Moment
To mark the NFL Championship matchup of the Chiefs v. 49ers and the Jordan Flight Path experience, the Cleared For Takeoff crew headed to Las Vegas to capture an engaging celebration with 30 female varsity flag football players from the Bishop Gorman High School Gaels.

The private event took place at the Sahara Hibbett store in Las Vegas where greeted by NFL Linebacker Devin White and Aja Wilson. Each flag football player was also treated to full Jordan looks, professional make-up, custom jerseys branded with Team Johnson and Team White, media training, a photoshoot and $500 gift cards with a private shopping experience, courtesy of Hibbett and Jordan.
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Jumpman Invitational Partnership
The Jordan WINGS Design Program teamed up with Carolina Youth Coalition and Rise 2 Impact to create unique t-shirt designs for the 2024 Jumpman Invitational in Charlotte, NC. In partnership with Hibbett, these students brought their concepts to life and to the hands of 1,500 fans at the Hibbett Jumpman Invitational experience.

Students and event attendees also had the opportunity to win a $100 gift card as part of a photobooth contest during the tournament.
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Women's "Abundance" Spotlight
During Women's History Month, Jordan Brand and Hibbett collaborated with Ms. Basketball and Bria Janelle to bring awareness to women's empowerment and youth mentorship.

Bria Janelle is the founder of "Her Shot," an organization created to empower young women of color. The golf-centric group works with youth in the community, instilling life skills, building leadership, and fostering a sense of empowerment in the next generation.
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The phrase “cleared for takeoff” reflects more than ambition—it represents self-belief, resilience, and the idea that greatness is never achieved alone. That’s why each activation in the series blends storytelling with action: surprising kids with once-in-a-lifetime experiences, investing in grassroots organizations, and shining a light on leaders who give back as much as they achieve.

What makes Cleared for Takeoff stand apart is its balance of storytelling and sustained community investment. It’s not just about a single giveaway or event. By partnering with organizations like Jordan WINGS, Carolina Youth Coalition, and grassroots leaders, Hibbett and Jordan ensure their efforts ripple outward—building confidence, sparking creativity, and creating systems of support.

In sneaker and streetwear culture, authenticity is everything. Cleared for Takeoff shows that true authenticity isn’t just in style—it’s in service. When brands use their platforms to give back, the results go beyond fashion; they help shape futures. Hibbett and Jordan aren’t just documenting culture with Cleared for Takeoff. They’re helping to build it—one act of giving, one story, and one flight at a time.