Lifestyle

Fresh Off The Block Ep. 2 - Meet Kennedy Moore

Nov 2, 2022

Meet Kennedy Moore, a Memphis-born baller whose passion for basketball was bred in the city’s streets. Whether he’s attempting to shoot impossible trick shots for content or trash-talking your favorite team, Kennedy is a true sports enthusiast who lives and breathes the game of basketball and Memphis culture.

Like most old-school basketball lovers, Kennedy also has a special place in his “sole” for Nike Air Force Ones, the OG Nike basketball shoe. In celebration of the sneaker’s 40th anniversary, Kennedy shared with the Fresh Off The Block team his memories of how influential the AF1 was to the Memphis fashion and basketball scene.


“Growing up, on the first day of school you had to have the all-white Air Force 1s. You just had to – it was a rule! Forces were in and all the girls and the guys were wearing them. After we saw the Nelly video for ‘Air Force Ones,’ everybody wanted to play basketball after school with their Air Force 1s. Basketball has always been a huge, important part of the [Memphis] culture.”

This Is Fresh Off The Block

Style is more than self-expression, it’s an expression of your city, your community, your culture.

Your style is an extension of your DNA.

When the streets are your runway, it doesn’t matter where you show up. The style is curated, but the swag is effortless. It’s in your way of walk. Your way of talk. Your style is your way of letting all those around you know, “I’m here. Take notes.”

When you step out, you always keep it fresh, because what you wear is as authentic as you are. So put on for your city, your neighborhood, your street, and always show up Fresh Off the Block.

More From Fresh Off The Block
Each episode of City Gear’s Fresh Off The Block series, produced in partnership with Nike and Nice Kicks, takes viewers to a new city to explore the area’s impact on the music scene, basketball, personal style, and the neighborhoods behind the city’s heartbeat.
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