Hibbett and adidas partnered to bring an elevated and engaging experience to fans during the 83rd Annual Magic City Classic in Birmingham, Alabama. As one of the most celebrated HBCU rivalries in the country, the Classic continues to be a cornerstone event for culture, tradition, and community connection and this year’s activation reflected that spirit.
Prior to kickoff, fans visited the Hibbett x adidas tent at the tailgate, where they enjoyed a unique shopping experience featuring the iconic adidas Superstar. Attendees had the opportunity to customize their purchase with on-site airbrushing, creating one-of-a-kind designs that showcased individual style and creativity.
