Jun 5, 2025
Father's Day is coming up! Help Dad elevate his style with our curated gift guide featuring Hibbett's hottest items.
Read MoreJul 15, 2022
Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, reveals her favorite spots around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and shows off her impressive sneaker collection.
Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of her favorite sneakers in her collection include: Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan.”I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.”
Sneakerheads come in all shapes, sizes, colors, genders, and locations.
You don't have to be from Chicago to know Mike.
You don't have to be from Uptown to know Uptowns.
In fact, some of the biggest hotspots for sneakerheads and sneaker culture are in the small towns across America, and no one knows the small town sneakerhead scene like Hibbett | City Gear.
Hibbett started small in rural Alabama in 1945, and this year we're celebrating 75 years of small town sneaker culture and shining the spotlight on small town sneakerheads across the nation in partnership with Nike and Nice Kicks.
Small Town Sneakerhead is a multi-episode video series that showcases the diversity among footwear enthusiasts, taking viewers through a day in the life of several footwear aficionados and sneaker collectors as they share their stories about how they got into sneaker collecting, what's in their collections, and what they are most excited about for the future of sneaker culture.