Lifestyle

Meet Small Town Sneakerhead Rochelle Sullivan

Jul 15, 2022

Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, reveals her favorite spots around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and shows off her impressive sneaker collection.

“I started collecting when I was about 12 because my brother was a high school athlete and I was drawn to all the cool sneakers the players wore at his games,” said Rochelle Sullivan. “I was then determined to save my allowance to purchase cool sneakers. I have passed the passion along to my 10-year-old son, Weston, who has been wearing all types of sneakers since day one. I love to include him in my hunt for new releases, take him back-to-school sneaker shopping locally and to sneaker conventions.”

Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of her favorite sneakers in her collection include: Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan.”I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.”

The Small Town Sneakerhead Story

Sneakerheads come in all shapes, sizes, colors, genders, and locations.

You don't have to be from Chicago to know Mike.

You don't have to be from Uptown to know Uptowns.

In fact, some of the biggest hotspots for sneakerheads and sneaker culture are in the small towns across America, and no one knows the small town sneakerhead scene like Hibbett | City Gear.

Hibbett started small in rural Alabama in 1945, and this year we're celebrating 75 years of small town sneaker culture and shining the spotlight on small town sneakerheads across the nation in partnership with Nike and Nice Kicks.

Small Town Sneakerhead is a multi-episode video series that showcases the diversity among footwear enthusiasts, taking viewers through a day in the life of several footwear aficionados and sneaker collectors as they share their stories about how they got into sneaker collecting, what's in their collections, and what they are most excited about for the future of sneaker culture.

More From Small Town Sneakerhead
Small Town Sneakerhead is a multi-episode video series that showcases the diversity among footwear enthusiasts, taking viewers through a day in the life of several footwear aficionados and sneaker collectors as they share their stories about how they got into sneaker collecting, what's in their collections, and what they are most excited about for the future of sneaker culture.
Small Town Sneakerhead Hibbett Nike Nice Kicks

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